Let’s face it! One of the main aims of every ATS is to offer a confusion-free interface to the HR’s working on it and great application experience for the applicants. Believe it or not, somewhere down the lane user adoption has become a prime aspect for an ATS success. The modern-day applicant tracking systems are built keeping users in mind and focus primarily on enhancing the user experience by providing a user-friendly and engaging interface and functionality. Here are a few key attributes that should be given priority so as to increase user adoption of ATS for small businesses.
1. A User-friendly ATS interface
The ATS available in the market often come over-loaded with features that may overwhelm the recruiters. But the harsh truth is that such ATSs are inimical which turns out to be the biggest blip for a small business.
A recruiting software having an intuitive interface is the need of the day. Practically, no one has time for long training hours in today’s time. A user-friendly interface is well engaging and self-explanatory. The hiring teams and the candidates do not require any technical knowledge to work on the ATS. Here are a few ways to determine the intuitiveness of an ATS. An ATS is good to buy if the users:
· can learn and understand its functionality without guidance or much training.
· may freely explore the features without fear of ATS crashing.
· feel satisfied and engaged while using the system.
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The small businesses don’t really bother about technology, what matters to them is the functionality offered by ATS in terms of reducing their workload. It’s a fact that a friendly interface means less confusion and lesser hours of training. Therefore, more and more users are willing to use it.
2. Great Customer Support
Helpful, polite and quick customer support is essential to deal with the tech troubles faced by the users. The users can browse the internet for reviews, testimonials and other feedback comments on social media and search engines. This gives a fair idea regarding the functionality and features of the ATS. Another way is to sign up for a free trial version. This helps the users to get a crisp and clear picture regarding the working of the ATS.
3. Apply the 80/20 Rule to Increase User Adoption of the ATS
Any software that achieves its goal without requiring hours of training and getting distracted, would yield maximum ROI (return on investment). As per the 80/20 rule, 20% of the activities are responsible for 80% of the output. So, an ATS that performs 80% of the company’s work should be chosen. It includes creating a great user experience so as to promote user adoption.
4. Must-Have ATS Features
An ideal Applicant tracking system helps the recruiting teams to focus more on hiring processes and less on the monotonous administrative tasks. Here are some of the must-have features of an ATS which are essential in imparting a killer user experience.
· Customizable and ready to use email templates offer an effective way to boost candidate experience. Multiple candidates can be notified with a single click.
· A diverse range of customizable job description templates makes the job of a recruiter easy.
· Prodigious pipelines and effective scheduling.
· Seamless integration with the calendar.
· Leverage every recruitment activity and hiring workflow.
· Searchable candidate database.
· Streamlined candidate management.
The ATS should be designed in such a way that it needs fewer clicks for every task such as reading the resume, rejecting candidates, leaving comments, etc. Also, the candidate application should be designed in such a manner that it is able to parse everything from the resume rather than taking every input from the candidate.
5. Want to Increase the User Adoption of ATS? Integrate with your Existing HR Suite
The ATS should be seamlessly integrated with the company’s HR suite. There is no point in having two different databases that are totally out of sync. An ATS should offer a single point of communication between all HR processes and the HR person.
The applicant tracking system should integrate well with every HR tool, platform, online job board, email system, employee database, etc. The ATS vendors provide several APIs to support every hiring requirement of the small business. Also, if not available, the vendor can be requested to build the customizations as per the needs.
Some points to ponder. All the integrations should
- Allow the employees to continue using their existing tools along with the ATS such as online job boards, social media platforms.
- Boost the effectiveness and efficiency of ATS as well as existing tools.
- Automatically sync the data from either software (ATS and the existing one).
- Be done with an aim to improve the overall hiring processes.
6. Reporting Metrics and Statistics
It is very important to gauge the recruiting metrics as they play a quintessential role in improving and evaluating the hiring efforts made by the business. To boost user adoption, the ATS should be able to generate reports automatically which helps to save a lot of recruiter’s time. A deeper analysis into some reports such as time to hire, productivity, source of hire, hiring velocity, etc may help recruiters take desired actions to take the recruiting to the next level.
7. Amazing Revamping Potential
A good ATS helps in understanding the core functionality of the recruiting process and how it can be improved. By analyzing the metrics, the recruiters can easily revamp the entire hiring process. The HR managers can work upon the areas where they are failing or need improvement. An ideal ATS software should have a phenomenal revamping potential for all the recruitment efforts made by the company.
The users today are not concerned about one damn good feature but the thing that counts is a damn good user-experience. An ATS that requires minimum to zero training is the one that is mostly adopted by the users. This in turns indicates an intuitive user-interface.
An ATS is always purchased on the basis of usability of the features and not for loading a plethora of unusable features. Having the right ATS onboard makes the life of employees easier and helps them in hiring great allegiant employees for the business.
Free Applicant Tracking Software
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This free online applicant tracking system (ATS) is an amazing system that can help you become more effective, productive, and streamlined, without having to worry about the day-to-day hassle of keeping track of your recruits on a never-ending spreadsheet.
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