Are you maximizing the recruiting potential of your website? Believe it or not, you can do a lot more with regard to online recruiting than just posting jobs and accepting resumes. Using the right hiring strategies and website tools, you can transform your online application process into a powerful tool that ensures you’re attracting qualified and enthusiastic talent for your business.
Whether you sell a product or a service, you are likely paying close attention to how your customers are using your website. You want to make sure that your website makes it very clear what you’re offering and why a customer should choose your business. Why would you spend any less effort in attracting people to work for your company?
Ten years ago many jobs were filled through networking and referrals. While these avenues are still relevant, 90% of the recruitment process occurs online these days. Online recruiting allows your company to streamline the screening process and ensure you’ve hired the very best people to fill open positions in your firm. Here are 7 tips to turn your website into a recruiting powerhouse.
1. Make Your Website Mobile Friendly
Companies that do not have a mobile-optimized website or a mobile site for their business are likely not going to attract top talent (and may be missing out on a lot of customers). The average consumer is using their mobile device much more than desktop, and that includes roughly 58% of job seekers according to a recent study by Glassdoor. Just as many mobile users will quickly click off of a website if it isn’t mobile-friendly, the same can be said for potential employees. So, make sure your online recruiting process is optimized for mobile users.
2. Create an Opportunities Page
Most organizations have some sort of job opening page on their website. However, it is often buried under another category making it difficult for job seekers to learn more. Now, if your organization isn’t in a growth season, so be it. But, if hiring is at all important to your firm, make sure that you’ve made it easy for potential employees to find. We suggest that a clear label (Careers, Jobs, Open Opportunities, etc) with a link directly off of your homepage.
3. Give the Full Story
Your website is more than a space to collect your company’s basic information. It’s an opportunity to give your customers and job seekers a sense of what your company is all about. It should sparkle with personality so that a potential candidate thinks “this organization is for me!”
In addition to the basics (locations, benefits, executive profiles, core values, mission statement, goals, company history, etc), also include links to your blog and social media pages. Add video such as a virtual tour of your office, interviews with customers and/or current employees, and company events to really give people a feel for your company culture. Pull it all together and the end result will become an effective online recruiting tool for attracting employees who resonate with what you’ve shared on your site.
4. Allow Candidates to Add a Cover Letter
It’s one thing to collect a resume through your website, but you should also allow job candidates to submit a cover letter. A cover letter is crucial to the online recruiting process. Cover letters tell you how careful someone is about details, whether they’ve done their research about your company and your industry, and give a very good glimpse of their personality and attitude.
Even if you’re using an Applicant Tracking System (ATS), a cover letter can take an otherwise average candidate based on their resume alone and turn them into a top contender. It’s a screening tool that shouldn’t be ignored.
5. Don’t Miss the Opportunity to Communicate with Future Employees
The online recruiting process is ongoing, so even if you don’t currently have any job openings available to post on your website, that doesn’t mean that job seekers can’t stay in touch. If you have an email newsletter, include a subscribe link on your Careers page.
6. Put Your Automated “Thank You” Page to Better Use
It is standard practice for applicants to land on an automated “thank you for your application” screen after they’ve submitted their resume to your site. However, if you’re only stating the obvious (that you’ve received their application), then you may be missing another opportunity. Why not customize the message to tell candidates more about your company and point them in the direction of additional resources (examples of your work, customer testimonials, recent awards, accomplishments, or published articles about your company)? Additionally, candidates should be receiving an automatic email confirming receipt of their application.
7. Use Social Media for Online Recruiting
Finally, as an extension of your website, make sure that all of your social media pages (especially LinkedIn, Facebook, and Twitter, as they are the most popular social media channels for recruiting) include current job openings as well as an updated and engaging company description. Many times, potential employees will find it easier to follow your company along via your social channels than going directly to your website. If you are not posting “opportunities” to those outlets, you’re missing another opportunity.
Best Online Recruitment Systems | Recruiteze
When your HR department or staffing firm needs help with recruiting talent online for an impossible job filling, make the right choice by using Recruiteze! Recruiteze is one of the best online recruitment systems on the market. Our free applicant tracking system allows your job candidates to apply to open positions and be added to your talent database immediately. As an end-user and customer, you can go online anytime and anywhere to access your candidate’s resumes and make any necessary changes. We make recruiting easy because Recruiteze also comes with a custom job board. It allows candidates and customers easy access to information and creates a level of professionalism expected in today’s marketplace.
Why struggle with the day to day hassles of endless paperwork and tons of applicant information? Especially when it can all be entered into a free automated applicant tracking system with only the click of a mouse button! Reducing the amount of time and money spent while increasing productivity in any size business is key to success.
Recruiteze is perfect for in-house recruiters and staffing agencies alike. Recruiteze gives your job candidates the ability to apply online and be added to your database immediately, in a user-friendly way. End-users can access resumes online and make changes quickly and easily. Recruiteze also comes with a custom job board to make tracking talent organized and effortless. Candidates and customers have trouble-free access to your job information which creates a level of professionalism that’s expected in today’s marketplace. Contact us today to learn more about the best online recruitment systems in today’s market.