Small businesses make up more than 99 percent of United States employer firms, meaning that most people work at a company that falls within this category.
As a small business owner, you understand the difference between success and failure can be as simple as bringing the right talent on board. Top notch talent generates top notch results. Just the same, mediocre talent delivers mediocre results.
What does all this mean? In short, you need to know what it takes to recruit the top talent in your industry. When you take the right steps, when you avoid common mistakes, it won’t be long before you have a system in place for recruiting workers that can help you reach all your goals.
What is your Strategy?
Some companies don’t have a strategy for recruiting top talent. Instead, they use the traditional approach of advertising an open position, collecting resumes, interviewing candidates, and making a final decision when the time comes.
This strategy is not as effective today as it was in the past. There are two reasons for this:
- Increased competition
- Availability of technology
If you want to beat out your competition for the best talent, a traditional approach is not your best option. There are adjustments you can make, such as implementing advanced technology, which allows you to target the best talent and minimize the risk of hiring the wrong person.
But what if you don’t know what to do? What if you have always used the same strategy and are unsure of how to make a change for the better? As frustrated as you may be, don’t let this get you down. A few changes will have you on the right track.
Here are five of the best ways for small businesses to recruit and attract top talent:
1. Use Social Media
In a 2013 study, the Society for Human Resource Management (SHRM) surveyed its members regarding their use of social media for recruiting. The results were astonishing: 77 percent who responded said they use social networking services to recruit. Even more telling is the fact that this number stood at 56 percent in 2011 and a mere 34 percent in 2008.
Simply put, the use of social media for recruiting is on the rise.
2. Play Up the Culture
Some people like the idea of working at a big company, such as Google, Apple, or Facebook. There is nothing wrong with this, as it can be a truly rewarding experience.
However, there is a big difference between working at a huge corporation and a small business.
Small businesses are more flexible. They are able to pivot without delay. And most importantly, employees have the opportunity to have their voice heard from day one.
If you want to recruit the best talent, create an attractive company culture. Make it clear during recruitment and interviewing that every new hire is a big part of the team. Don’t pass up the opportunity to discuss advancement opportunities.
There are definite disadvantages of being a small business. Conversely, there are many advantages. You need to play up the angle that your company culture is better than the best, even when compared to large employers.
3. Technology is your Friend
When you think about recruiting in the 1980’s, for example, technology does not come to mind. Instead, companies spent countless hours and thousands of dollars recruiting, interviewing, and hiring new employees.
Fast forward to 2015 and the business world has changed in many ways, including how companies can use technology to find the best talent.
In this blog post, we discuss the benefits of video recruiting and interviewing. With this approach, your company can:
- Save time
- Save money
- Improve efficiency during the interview process
- Conduct more than one type of interview
- Streamline the application and hiring process
- Publish directly to free job boards
Although you may not have a solid grasp on how to use recruiting software, it doesn’t take long to catch on. Software providers, like Recruiteze, make it easy to get started. This allows you to hit the ground running. If you would like to try a free applicant tracking system for small business, click here.
4. Protect your Local Area
Let’s face it: the biggest companies have the budget, time, and manpower to recruit talent from one side of the globe to the next. It is likely that you aren’t in the same position. And there is nothing wrong with that, as long as you take this approach: you have to protect your local area.
Here is how you can do this:
- Make your company known in the local area, such as by attending trade shows and networking events.
- Formulate relationships with local colleges and universities.
- Hire locally whenever possible, while also making it known that this is the approach that you take.
It goes without saying that some areas have more talent than others, but if you dig deep enough you will eventually find the people who are best suited for your company.
5. Ask Current Employees for Referrals
What better way to find new workers than by asking your current workforce for assistance? There is a good chance that some of your staff has come in contact with others who would make a perfect addition to the company.
If you want to boost the number of referrals generated by your current employees, implement an incentive plan. For example, you could offer to pay $500 for any referral who is hired and stays with the company for 90 days.
Tip: just because somebody refers a candidate does not mean you should necessarily hire the person. You still have to do your part in determining if they are the best fit for the company.
Don’t Stop Short
You now have a clear idea of what it takes for small businesses to recruit top talent. It may not be easy. It may not even be fun. But once you are on the right path, there is nothing left to slow you down.
Free Applicant Tracking System For Small Business | Recruiteze
Recruiteze is an applicant tracking system for small business needs. Candidates can apply to be added to your database immediately. End-users can access candidate resumes online and make changes quickly, for free. iReformat allows you to format up to 10 resumes per month, for free!
In addition, we are proud to offer you a free 15 day trial of any of our other memberships! Other packages start at $10 per month and offer unlimited support, users, and more!
We’ve taken the redundant administrative work out of recruiting. So don’t hesitate to use Recruiteze and iReformat to help reduce the time consuming process of hiring new employees and filtering through resumes and applications. If you have any questions or are interested in our enterprise package that offers unlimited access to all our services, contact us today!