With nearly 30 million businesses scattered throughout the United States, competition for top employees can be fierce.
What makes your organization more appealing than the competition? What steps are you taking to ensure that applicants are excited about what your company offers?
Every year, Fortune lists the 100 best companies to work for. While your company may not be as big and powerful as Google, The Boston Consulting Group, or ACUITY, it doesn’t mean you can’t offer employees the same type of professional experience. Are you searching for a free recruitment management system? Start using Recruiteze today! It’s Free!
Have you Tried these Ideas?
If your company is struggling to set itself apart from the competition, there are several things you can do to make up ground in a hurry.
Here are seven ways to make your company more appealing than others in your industry:
1. Higher Pay
This goes without saying, right? While money may not be the only thing that matters, many prospective employees put this at the top of their “must have” list. Every employee, regardless of industry, wants to be fairly compensated.
You can use online services, such as Glassdoor, to get a better idea of your competition’s pay structure. From there, you can make changes to attract top talent.
2. Better Benefits
Some companies are well known for providing a top notch benefits package. Others, however, barely offer anything to employees.
Here are some ideas to consider:
- Pay 100 percent of your employee’s health care premium.
- Offer the maximum retirement contribution match.
- Think outside the box, such as providing employees with a free gym membership (more on this below).
Even if you don’t pay employees as much as other companies, offering a higher level of benefits can make up the difference.
3. Modern Office
It’s easier to “get on the ball” when you are working in a modern environment. This is in stark contrast to an office that is dark, cold, and dirty.
If you don’t know what it means to offer a modern office experience, this article will clue you in.
From an open concept to ergonomically correct furniture, there are simple things you can do to give your office space a modern look and feel.
4. Perks, Perks, and more Perks
There used to be a time when employees were happy with basic benefits, such as health and dental insurance. These things are still important, but there are other perks to consider as well.
Here are some ideas:
- Fully-paid sabbatical
- Paid time off for volunteering
- Free equipment, such as a computer, tablet and mobile phone
- Tuition reimbursement
- On-site gym, medical facility, and cafeteria
Some of these perks may be too rich for your blood. Others, however, could fit right in with what you are trying to accomplish.
5. Flexible Work Schedule
Go back in time 50 years and nobody was thinking about this. Generally speaking, the husband worked from 9 to 5 and the wife stayed home with the kids.
It’s 2015 out there, and things have changed quite a bit. This is why a growing number of workers are interested in companies that provide a flexible work schedule.
With this, you give employees the opportunity to change their work hours. As long as they get their work done, as long as they work the proper amount of hours, you are willing to give them some leeway.
Taking this one step further, there are companies providing employees with unlimited vacation time.
Tip: you don’t have to go “all in” with a flexible work schedule. For example, you can allow employees to work different hours one or two days per week. This way you don’t have to concern yourself with people taking advantage of the system.
6. Free Food
Does it get any better than that? Who doesn’t want to work at a company that provides free food?
You don’t have to do this every day of the week. You don’t have to do this for three meals per day. What you can do is come up with a plan that works for the company as a whole, including the majority of workers, as well as your budget.
For instance, you could serve free breakfast three days per week. Or maybe you order pizza for the entire office every Friday.
If you want to go all out, create a cafeteria space and provide workers with as much free food as they can handle. This is a bit much for most companies, but an idea to consider nonetheless.
7. Growth Potential
This is nothing new. This is something employees have been interested in for many years. During the recruitment and hiring process, make it clear that the company prefers to promote from within.
Tip: don’t make promises if you don’t plan on living up to them. If you say you hire from within, make sure you do this most of the time. You don’t want to mislead candidates, as this will come back to haunt you at some point down the road.
No matter which position you are hiring for, take the time to discuss the potential for growth. For example, you could tell a sales representative applicant that the typical person in this position is promoted to sales manager within two years. This gives the person something to shoot for, while also allowing your company to stand out.
Plan Your Next Move
It’s not easy to change the inner workings of your company. Even so, it may be something you have to do in order to outshine the competition.
All in all, it is best to worry more about your company and less about what others are doing. That being said, you must still keep a beat on your industry. This will allow you to make changes on the fly, alter your approach, and do whatever it takes to compete at a high level for the best talent.
Are you planning your next move? Are you going to make changes to increase the appeal of your company? Share your strategy in the comment section below.
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