According to Trading Economics, the US unemployment rate unexpectantly increased from 3.5 to 3.6 percent in January 2020 from the previous month’s 50-year low. Additionally, 139,000 more people claimed to be unemployed. As such, the job market has becoming increasingly more competitive. While you might think that an increase in unemployment might make it easier to find qualified and committed team members, the reality is that today’s recruitment environment has just gotten that much more difficult. With that in mind, today we’ll discuss 5 ways to strengthen your competitive recruiting game in order to find the best talent for your organization.
1. Develop Your Employment Brand
We’ve spoken regularly about the important role that your company’s culture plays in attracting top talent, but there’s really a lot more to it if you want to compete in this recruiting environment. To find the very best talent for your organization, you first have to understand what makes your firm unique and then make sure anyone and everyone knows about it by developing your employer brand.
The employer brand refers to your reputation as an employer. It’s the reason your current employees love where they work, and the reason potential employees will want to work with you. It’s the secret sauce that makes your business different. Spend some time thinking about what sets you apart and use it to recruit the very best.
2. Be a Great Employer
Building on the previous point, once you’ve identified what makes your company so unique that other people want to work with you, even when you don’t have any open positions, continue onward toward the path to greatness by being a great employer!
Earning the title of “best place to work,” is a very real thing, so don’t hesitate to strive for it and apply for the official title. When it comes to competitive recruiting in today’s labor market, awards and titles may potentially set you apart from other organizations, and promote your organization and culture.
Be sure to also attend and SPEAK at HR conferences and other industry-related conferences. These are great opportunities for professional development, to share your company’s best practices and network with other professionals. You never know when you might bump into a potential employee.
3. Offer a Competitive Compensation and Benefits Package
Employee compensation and benefits have always been topic for discussion when it comes to competitive recruiting. That conversation is even more relevant as the job market gets even more competitive.
Take a look at what you have to offer with regard to compensation and benefits for new employees so that you can be externally competitive. However, make sure that what your offering is also internally fair. The last thing you want to do is to encourage your current staff to look elsewhere.
4. Encourage Employee Referrals
Employee referrals are, by far, the most cost-effective way to increase candidate applicant flow. If your employees are being encouraged via some sort of compensation to refer in potential talent, then they are more likely to promote your company. You may also want to consider adding alumni and seasonal staff to your referral network if you want to strengthen your competitive recruiting strategy.
5. Make it Easier to Apply
Have you ever, personally, tried to find and apply for a job within your own company? No? You should so that you can understand exactly what applicants are going through.
Furthermore, if you want to strengthen your competitive recruiting game, as well as improve the efficiency and effectiveness of your HR team, check out Recruiteze.
Recruiteze is perfect for in-house recruiters and staffing agencies alike. Recruiteze gives your job candidates the ability to apply online and be added to your database immediately in a user friendly way. End-users can access resumes online and make changes quickly and easily.
Recruiteze also comes with a custom job board to make tracking talent organized and effortless. Candidates and customers have trouble-free access to your job information which creates a level of professionalism that’s expected in today’s marketplace. Recruiteze also allows users to reduce the time it takes to format resumes for free. This automated applicant tracking system add on formats resumes without any hassle or time consuming processes. Click here to try Recruiteze for free!