Sales Funnel is one of the best tried and tested success mantras for almost every company. A perfect sales funnel ensures that each and every step is fully gauged and optimized so that every future prospect stays interested in the company and eventually pays off; so, why wouldn’t you use this same process to create the perfect applicant funnel?
On similar lines, the millennial recruiters today are also using applicant funnels to hire stalwart employees. But the funnel has turned more complex over time. Today the recruiters need something more than traditional marketing campaigns. This article will share insights on hiring best employees using applicant funnel and how an ATS can help recruiters and the hiring managers cherry-pick the employees without cobbling up the things.
First, let’s talk about the steps involved in the ongoing applicant funnel and how it helps the companies hire most allegiant and talented employees.
#1 Candidate Awareness for the Perfect Applicant Funnel
The candidates are far smarter and intelligent then they used to be. Offering a lucrative compensation or an attractive job ad won’t suffice. The candidates need more. As per the survey conducted by Glassdoor, 76% of the candidates seek information on what all the company has to offer. It is very important to define and promulgate the company profile and brand value if recruiters and hiring managers want great candidates to apply for the job.
Make sure that the company’s website or blogs or social media pages do include things like career advancement opportunities, work-life balance, benefits offered by the company and everything else that explains every single reason to join the company. Apart from content, try to cover up the stories by including photos, videos and testimonials.
#2 Sourcing Ideal Candidates
After building a great company image, it’s time to drive the potential candidates into your perfect candidate funnel. There are different ways that can be used to source the candidates. Some of them are:
1. Job Boards– Almost all the job seekers whether active or passive have their profile registered on one or more job boards. So, having a good presence on job boards helps to convert a lot of candidates into potential applicants.
2. Employee Referrals – It is always a great idea to go for employee referrals. The reason is simple. All the candidates who would be applying to the company would be genuinely interested in the company.
3. Social Media- Having a great and updated social media profile is another way to engage and attract candidates. The recruiters can share pictures, videos and other content about the work culture of the company.
4. Past Applicants- If recruiters and hiring managers possess records of the past applicants or other talented employees who have worked for the company at some point of time, the connection can be maintained with them by sending regular updates regarding new job roles and other opportunities. You never know when a passive employee turns into a potential one. An ATS plays a vital role here. Check out the advantages in the next section.
#3 How Applicant Generation leads to the Perfect Applicant Funnel
It is very important for the recruiter to specify what exactly they are looking for in a candidate and what the expectations are. Your perfect applicant funnel is only as good as your specifications. Also, it’s best when the job application process is kept short and crisp. Most of the applicants leave the lengthy application processes in the middle. So, it’s better to grasp more from less, as the hiring managers cannot afford to lose out on quality candidates.
#4 Assessing the Candidates
Now, at this point, the recruiters and the hiring managers have reached the middle of the funnel. Only 20-25% of the candidates make it to the interview round. The interviewers need to be very quick in assessing the candidates of their experience, skills and attitude. The candidates may have a lesser skill but the attitude should be correct and they should be ready to work in a multi-cultural environment. One thing the recruiters can’t fail in doing is taking every measure possible to offer the best candidate experience to the candidates. An ATS is an exceptional software which not only automates the entire recruitment procedure but also boosts the candidate experience.
#5 Perfect Onboarding Experience
It has been seen that hardly one-third of the finalized candidates join the organization. They opt out due to more lucrative offers being made by other companies which they don’t want to refuse. So, the HR Manager has to be very convincing while deciding on the remuneration and other perks.
Let’s dive into how an ATS helps the recruiters to build perfect applicant funnel.
An Applicant Tracking System, ATS or often known as recruiting software, when integrated with the company’s existing HR suite, can do wonders.
1. Sourcing from the Past Applicants
Every time when a job is posted, it is greeted by hundreds of applicants. The job becomes tough when there is an urgent requirement that requires immediate joining. An ATS creates a profile database for all the resumes parsed through it for whichever job posting. So, it becomes easier for the recruiters to directly search into this pool of candidates first rather than kick-starting starting another recruitment cycle.
2. Reach More Potential Candidates
The Applicant tracking system seamlessly gets integrated with social media platforms and online job boards. This helps the recruiters to widen their domain and even reach the candidates who weren’t viable through other marketing channels such as career sites and other classified ads. As ATS opens up new touchpoints to reach the right candidate with the desired experience and skill set.
3. Boosts Candidate Experience
An ATS helps both in initiating and maintaining the engagement between the company and the candidate. Right from the moment of application submission until the selected candidate gets on-board, the candidate is sent notifications regarding every development taking place in the recruitment process. An ATS plays a crucial role in staying connected and building a strong relationship with the talented candidates so that they are not lost to the competitors.
4. Streamlining and Automation of Recruitment Processes
An ATS automates almost all of the recruitment tasks such as resume sifting, parsing, formatting, sending notifications, emails, scheduling interviews and offers a seamless process as well. This leaves ample time for the recruiters to spend quality time interviewing candidates from the perfect candidate funnel. All the communication and information sharing is completely done by the recruitment platform.
5. Smart Candidate Assessments
Sifting through all the resumes is a tiring and time-consuming activity. Even if the recruiters are able to attract a lot of candidates to a specific job requirement, finding the best talent is going to be the toughest job of their life as most of the applicants may not even be eligible for the job.
An ATS automatically rejects the applications that are unsuitable or do not meet the criteria set by the recruiter. This significantly helps to build a perfect applicant funnel as only the best ones are sent down the funnel.
ATS helps to build the entire applicant funnel in the most strategic way, thereby making the recruitment process faster, easier and affordable. It helps to streamline the entire recruitment process so that the recruiters can completely rely on ATS to fill every vacant position in the most effective way.
Best Free Applicant Tracking System
Ready to create the perfect candidate funnel and make online recruiting easy? Our free applicant tracking system is a great way to make sure you’re able to acknowledge applicants, offer them next steps in the overall hiring process, list job ads on important job boards, and streamline your entire operation with just one software. No more countless spreadsheets and scattered information to keep up with! Recruiteze keeps everything you need at the touch of a button.
Recruiteze helps you build a candidate database, keep notes, and communicate with active and inactive applicants. You can eliminate endless spreadsheets full of notes and information by adding your feedback and applicant information into the free applicant tracking system. Everything you need for your recruitment efforts is under one roof.
In addition, you’ll be able to send out personalized emails to each candidate to help save time and effort with our staffing agency applicant tracking system. Communication with applicants won’t fall to the wayside and you’ll be gaining a great way to keep the applicant engaged and informed.
There are tons of benefits you can gain from trusting our recruitment software! Recruiteze will help your small business save time and money, become more organized and streamlined, and help you track applicants without worrying about top talent falling through the cracks. Be sure to try it for free if you haven’t used an ATS for small business recruiting and hiring!