From recruiting to interviewing to hiring, applicants and employers realize the importance of going above and beyond. In today’s day and age, this means the implementation and use of technology.
Go back in time approximately two years, and mobile friendly career portals and job applications were in their infancy. Fast-forward to today, however, and all this has changed. Employers realize the importance of mobile technology, especially when it comes to recruiting software. Furthermore, and just as important, many candidates are interested in browsing the internet and applying for jobs via their smartphone or tablet.
According to a September 2014 blog post published by Indeed, 78 percent of candidates were interested in applying for jobs via a mobile device. This is a huge number, especially when you consider the fact that it has likely increased over the past 12 months.
Of course, there is a catch. These people are only interested in applying for jobs on their mobile devices when the process is simplified. For this reason, companies of all sizes, spanning a variety of industries, are putting more resources into this part of the hiring process.
Why is Mobile so Important?
It is hard to imagine a world without mobile phones and tablets. Everywhere you look, everywhere you go, there are people using this technology for one reason or another.
For many people, finding a new job starts with a search from their mobile device. If they find an appealing opportunity and the ability to easily apply, they are likely to do so. Conversely, if they realize the company does not provide a mobile friendly experience, they are likely to move on for the time being (with some never coming back).
Here are five reasons why the career portal and job application process should be mobile:
1. People are Using Mobile Devices, Not Computers
As noted in an April 2014 research study by Pew Research Center, 64 percent of America adults own a smartphone of some kind. If you think that is impressive, consider this: the number has increased from only 35 percent in the spring of 2011.
Mark Mergler, founder of mResource, backed this up with another data point:
“There are over 285 million U.S. mobile subscribers and the increase in mobile internet usage is telling us that by 2020, mobile devices will be the primary means of accessing the internet globally.”
Within the next five years, you can expect mobile usage to become even more popular. And when this happens, the number of people accessing the internet via a traditional computer is sure to decline.
Companies will either change with the times, playing up to the fact that people are using mobile devices, or they will buck the trend. Those that fail to provide a mobile experience will find it challenging to attract the best talent, which will have a negative impact on their business.
2. Make Life Easier on Recruiters and Hiring Managers
Let’s be honest: recruiters and hiring managers don’t have the easiest job. They have to find talent, interview a variety of people, and often make a difficult decision on who to hire.
With so many challenges, it is important for these professionals to work in an efficient environment. This means one thing: mobile technology.
Compare these two scenarios:
- One hiring manager has access to a mobile career portal. She can collect applications, review them via a mobile device, and communicate with the best candidates.
- Another hiring manager does not have access to a mobile career portal, but is instead required to use a traditional computer to review information and make decisions.
Which person has the easier job? Hiring manager #1 is able to work from anywhere, as long as she has her smartphone or tablet and access to the internet. Hiring manager #2 can only work when she has access to a traditional computer. Enough said.
3. Job Seekers Want Convenience
It doesn’t matter how old you are. It doesn’t matter what type of job you are applying for. You know one thing to be true: finding a position that suits your skill set is never easy. The last thing you want it to waste hours on end, just to find that you have been spinning your wheels.
Convenience is the name of the game, and that is exactly what you get with a company that provides a mobile job application experience.
Indeed shares the following information regarding convenience:
“Convenience was cited by 55% of people as the core driver of mobile job search. 65% of people are using their mobile devices to search for jobs, and this trend isn’t isolated to younger job seekers.”
As you can see, more than half of the respondents cited convenience as a primary reason for their interest in a mobile job search.
4. Companies can Improve their Reach
If a company wants to hire the best talent, they need to give candidates what they want. While this has a lot to do with things such as work-life balance and benefits, it starts with the application process.
Companies with a mobile process have the ability to reach more candidates. They can reach people who are searching on a computer, smartphone, or tablet. This encompasses every potential applicant.
If you want to find the best talent, don’t alienate any group. It is as simple as that.
5. Mobile from Start to Finish
There is more to the “mobile game” than the ability to apply for a job via a smartphone. Companies should provide a mobile experience from beginning to end. This includes things such as:
- Mobile career portal for searching jobs.
- Mobile friendly website for learning more about a company.
- Mobile communication tools.
- Mobile application process.
- Mobile interviews.
You get the point. Everything should be mobile from beginning to end. This is a benefit for the applicant, the recruiter, the hiring manager, and the employer.
Now do you understand why the career portal and job application process should be 100 percent mobile? This trend continues to grow, day after day, as a growing number of companies come to understand the importance of being mobile friendly.
Do you have any experience hiring or applying for a job in a mobile setting? Share your advice below.
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