When you are deciding if you need a small business applicant tracking system, it is crucial to understand what benefits this software can offer your business. You have to know what you are to gain in comparison to potential cost.
How A Small Business Applicant Tracking System Can Help Your Business
A small business applicant tracking system provides an array of benefits that will impact your business. In the most general terms, it will automate recruiting functions that waste your valuable time as well as help you utilize more effective recruiting techniques to hire employees faster, to compete, and to hire better employees, thereby reducing turnover. Excited yet? Keep reading for the details.
Quicker and more effective job board posting
Recruiters waste a lot of time posting advertisements to job boards. With an applicant tracking system, job openings can be submitted to multiple job boards in an instant.
This benefit only requires that you find an applicant tracking system that does indeed post to multiple job boards and follow its instructions for linking the software to the boards. The rest is effortless, each and every time you run a hiring campaign.
A great deal of time is also wasted reading unformatted resumes or formatting resumes. With the former, it is difficult and therefore time-consuming to scour dozens of resumes when they each look different. The education, experience, and contact sections will be located in different spots on the resumes, dates will be formatted in various ways, and differing fonts and visual styles could be a mental distraction. All of these factors can make reading and comparing resumes uncomfortable, confusing, and time-consuming. The problem is that formatting them by hand to add to a CRM or send to someone is also time-consuming. It’s much more efficient to have software instantly do this for you, for your own reading and for meeting the formatting requirements of someone else involved in the hiring process.
All of the time you save not posting to job boards is time you can spend getting more strategic with your job advertisements to attract better candidates or take more time vetting candidates. In this way, you not only save time, which is money, you also improve your hiring process further, bringing about more cost savings and more profit.
Retaining More of the Candidates You Attract
Attracting candidates to your job openings is important, you don’t want them to lose interest and get a job with one of your competitors. It could be excellent candidates too; in fact, better candidates may be more likely to give up and move on because they have a greater sense of opportunity.
You might be accidentally running off candidates in many ways, two of the most common are(we’ll discuss some others later):
- failing to offer them web or mobile application options.
- waiting too long to interview or hire them.
Most job applicants today want to apply online and/or on a mobile device. If you aren’t catering to these applicants, you will lose out on a lot of quality help. They’ll also want to see an informative careers page so they can research the company and learn what to expect about the hiring process. All three of these needs can be met with a small business applicant tracking system that has a careers page function. It will make the creation of an informative, professional, mobile-friendly careers page easy.
Time to hire for most businesses is too long and it’s costing them money in extra hiring expenses and quality candidates. Don’t let your business suffer the same fate. The many automation and organization functions a small business applicant tracking system offers streamline your hiring process so it is both much quicker and more efficient.
Efficient Hiring Processes
A small business applicant tracking system offers a wealth of functions of make your hiring process more organized and efficient. All the information you need is available in one place, with the candidate’s resume, including a tracker to state where they are in the hiring process and notes on the candidate from previous conversations and observations.
This will make one individual hiring manager much more efficient as they don’t have to remember all these facts or scramble to find them at a moment’s notice.
It is also a lifesaver if more than one person does the hiring as anyone using the system can see what everyone else sees. And what if your hiring manager quits? You’d have no idea where they had left candidates or what they knew about them without one system like this to track everything.
This organization could save your business from wasting money on:
- unnecessary interviews
- information loss in the event of a disaster or a hiring manager leaving
- time wasted searching for information that has already been gathered
- poor candidate experience
Reports and Analytics
A small business applicant tracking system offers many reporting and analytics options that you may not have been able to afford or manage previously. You need these functions to optimize your hiring processes, reduce costs, and improve hires.
You can easily review reports on such important metrics as:
- number of applications
- number of interviews
- number of hires
- number of rejections
- candidates sourced
And you can view these reports by the day, week, month, or year for easy comprehension and comparison.
A Professional Image
You probably don’t realize all the mistakes business owners, hiring managers, and recruiters make that give the business or client a horrible image or actually insult the candidate.
We wrote a previous post titled, What Job Candidates Wish Recruiters Knew, and it highlighted some alarming failures from businesses.
Unprofessional but not uncommon hiring practices include:
- recruiters reaching out to candidates with an opportunity, asking for a resume, and then never calling back.
- changing hiring steps or information mid-hiring process without acknowledgment.
- giving incorrect information about the hiring process.
- sending job offers the candidate just rejected, sometimes more than once.
Better Candidate Communication
Retaining quality candidates, maintaining their interest, and informing candidates of what to expect require good communication with candidates. Notice I didn’t say excellent. Excellent is great, and aim for it, but I just wanted to point out that candidates are so starved for even the barest minimum of communication from hiring managers that you’ll be raising the bar just by working on it at all.
The communication benefits of a small business applicant tracking system begin with an automated response upon receipt of the application. The candidate applies and immediately hears back so they don’t have to wonder if it even went through.
If you write an informative email to be sent to the candidate, they can also be made aware of what the next step will be, when to expect to hear back, and more. This will make the candidate feel that you respect them, they will not worry about whether you are even pursuing their application or how long it will take to hear from you, and they will feel a greater investment in your job opening.
Communication continues through each stage of the hiring process as well, thanking them for phone or in-person interviews and letting them know what to expect next. Thankfully, a small business applicant tracking system makes this effortless.
Rejection letters are crucial, and those with useful feedback are invaluable. I used powerful words in that sentence for a reason. Actually informing the candidate that they have been rejected shows them the courtesy of informing them to spend their valuable time looking elsewhere. It shows respect for the fact that they had an interest in your company and deserve to know the fate of their application.
When you draft rejection emails, always include an invitation to apply again in the future. Some of your rejected candidates were fine, you just didn’t have enough openings, and of course you want to encourage them to return. Even those who didn’t quite cut it this time should be invited to apply again because they may have improved next year. You don’t want to miss out on that interested talent.
If you provide useful feedback, candidates will thank you for telling them why they were rejected and giving them a tip to improve their chances of getting a job. This also helps you because you can encourage the growth of candidates who are already showing interest in your company. It’s like strengthening your network. Rather than always attracting new candidates, you are cultivating candidates.
A small business applicant tracking system provides invaluable benefits to your business, saving you time posting to job boards, helping you retain interested candidates, make your hiring processes more efficient, providing reports and analytics, helping you maintain a more professional image, and offering unparalleled communication opportunities with candidates. The savings and therefore increased profits you gain from using a small business applicant system far outweigh the costs, if there even are any costs. Some applicant tracking systems are free.
Best Small Business Applicant Tracking System for 2019
Recruiteze offers efficient recruitment tools to help HR and recruitment professionals meet the staffing future head on. Our small business applicant tracking system allows you to parse, format and easily navigate candidate information, so your online recruitment process is more efficient. You get a custom careers page and application system, which ensures your candidate experience is top-tier. Stop doing recruitment the hard way, and start using Recruiteze today.