If you’re interested in going the traditional route when posting job openings there are several beneficial options you can take advantage of.
While you won’t reach as broad of an audience as online ads do, local residences interested in the position will more than likely see it and apply.
Print Ad Options
While online ads reach a broader audience, print ads are still the most popular way to get the word out that you’re hiring. The most commonly used options are:
- trade journals
No matter what your choice is for advertising, you should make sure the job description is clear and defined. Many print ads limit word use so be careful when choosing what you say. Writing a description that’s accurate and interesting will improve your chances of finding the perfect candidate.
An age-old way to look for a job is via the classifieds in a local newspaper. This is a great, low-cost way to reach individuals who might be interested in working for your business.
This option is a great way to seek technical or professional help. Many businesses that use a trade journal for postings have specific skills and backgrounds in mind for their candidate choice. These ads can cost a bit more than a newspaper ad, but the quality of applicants will be higher. Unfortunately, the turnaround time for this method can be slow. If you’re in a hurry to fill a position, this isn’t the solution for you. Publications are often only published monthly or quarterly. Because of this, you might not have any actual applicants for a while. The journal has to circulate for at least a week after it’s published, as well, in order for individuals to begin noticing the ad.
T.V. and Radio
While this method is extremely effective, it’s also quite costly, as well. Depending on your budget and need to hire, you might find that this option is great for your needs. However, it’s impossible to target specific audiences via T.V. and radio ads.
If you’re interested in learning more about where you should be posting your job openings in order to get the most coverage and better applicants, visit the following blog posts:
- Where to Post Your Job Openings – An Introduction
- Where to Post Your Job Openings Online
- Where to Post Your Job Openings Online – Free or Paid?
- Where to Post Your Job Openings – Print Ads
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