The traditional recruitment approach involved recruitment screening and conducting interviews. But, considering the modern scenario, these two things may not suffice the needs and job roles offered. Sometimes recruiters come across candidates that they could not reach through traditional means. The reason is not related to their skills or work experience. It’s their ambitions, expectations, and attitude.
To hire the best candidate, you need to make rigorous calls to identify their hidden talent, but nobody has enough time. In such a scenario, social media offers a great platform to unveil this opportunity. Social media has dramatically revolutionized the recruiting paradigms and effectively influenced every touch-point of talent acquisition.
This post of Recruiteze discusses why recruiters are going social to attract millennials and how an applicant tracking system aids in social recruiting.
New Generation of Workers
The millennials form the backbone of most industries in the US, followed by Generation Z. These groups are more active and spend a lot of time on social media such as Twitter, LinkedIn, and Facebook. Slipping your advert or job description in between the posts is the optimal way to reach, engage, and attract them to apply to your post.
Here are some reasons that influence the recruiters to go social.
- High-Quality Talent
The netizens today are more tech-savvy and updated about changing business trends. Ideally, they would contribute to the company if hired and even stay with the company for a long time.
Also, social media offers a great reach and a vast audience base. Recruiters can now reach passive candidates with the right set of skills and qualifications but are not looking for a job.
With an online recruiting system, you can create impressive and trendy job descriptions and float them over social media. Right, and unique social media activity will motivate the passive ones to change their minds.
Cost-EffectiveTraditional methods of recruitment, such as print ads, TV ads, and advertisements in the newspaper, are expensive as compared to digital forms. Social media sites such as Facebook, LinkedIn allow you to post your job adverts for free.
Even if you run paid ads, it is relatively cheaper than the traditional method and offers a broader reach. So, all in all, social recruitment is convenient, affordable, and fast.
2. Quick and Efficient Processing
The information travels at a lighting fast speed on the internet. Just a single share or like by the fellow employees makes the advert reach millions in one click. Things turn up more in favor of culturally fit candidates as the recruiters and candidates can interact less formally.
You can save many resources, energy, and time to fill vacancies quickly and efficiently. Integrating social media pages with an online applicant tracking system ensures quick shortlisting of the received resumes from social media and real-time notification to all the candidates.
You can perform quick background checks on the candidates by exploring their profiles. The recruiters can make better and informed decisions in a much shorter period, almost in real-time. You can also link the employee and candidate in some way (first/second/third connection), which is likely to result in higher conversions.
We all know that cultural fit is being preferred over skillset by the recruiters if there is a choice to pick between the two. The candidate’s social media profile can provide a lot of information to check cultural fitness. Some things are not written in a resume but are ideally necessary to drive the company’s bottom line.
After shortlisting the candidates, the recruiters can easily schedule interviews or personal interaction rounds with the applicant tracking system’s help.
The main reason recruiters and job aspirants prefer to go social is the much-desired transparency of operations and processes. Social media dramatically helps the recruiters hire the perfect fit for their organizations and reduce employee turnover.
Social media has a user base of millions. Apart from adding transparency to the recruitment process, going social improve the brand value and visibility. Brand awareness will make many candidates apply to the company, unlike just a few applications using traditional methods.
The recruiters miss out on many great candidates as the information doesn’t reach them on time using archaic methods. By practicing social recruiting and using an online ATS, recruiters can channel each opportunity to get the best talent for their organization.
Also, a great job description can attract passive candidates, and they might consider changing their job.
7.Get More Referrals
By posting job adverts/ jobs on social media, the employees can easily share these with just a click on their social network. Also, the interested candidates can connect with the recruiters and employers in an informal setting.
Online Recruiting System
Recruiteze– best-selling online recruiting system, which streamlines your entire recruiting efforts at an affordable price. Recruiteze helps the organizations to showcase their brand value and strengthen relationships with candidates.
Have you tried Recruiteze? If no, grab the introductory offer now. Enjoy a free 15 day trial of this dynamic applicant tracking system and take your organization to new levels.